Metral

Metral Trading Limited is a medium company, based in London, UK, specialized in trade with supplies for the metallurgy internationally. Metral has its own online marketplace, available for industry professionals only.

The company wanted to have a Bold logo with a wordmark “Metral” and a small geometrical element. For the element we’ve decided to use a cirle and a negative “M” letter, which makes the association with metals.

The psychology behind the circle is the trade circle the company has created, connecting the direct manufacturer with the end-client.